John Raatz Chairman of GLOBE (Global Alliance For Transformational Entertainment) extract of an interview in KOSMOS -Journal world citizens creating the new civilization.

I no longer have a definition of transformational media and entertainment. When I hear it or see it, I feel it. I instantly know it! But how can I talk about transformational entertainment or media with others if I don’t want to adhere to a strict definition of what it is?

What distinguishes a transformational film from an ordinary Hollywood film, for example? I believe there are a couple of components that help to distinguish these differences. The first is intention. When the filmmakers of What the Bleep Do We Know!? set out to make that film, they did so with a specific intention and agenda. they wanted to share certain information with the hope and expectation that it would better the world.

The stories that comprise What the Bleep contain information related to science and spirituality–so there was a specific intention, a specific agenda. In ordinary Hollywood films an element of transformation may be present, but it’s really a part of the story, not necessarily what drives the creation of the film. Transformation is not necessarily the primary or overarching theme of the film. So I believe the element of intentionality is one quality that helps distinguish transformational entertainment from ordinary entertainment.

Another attribute that helps define transformational entertainment is a set of values. I believe that people who create transformational art–whether a film or television program, a song, or poetry, or fine art–bring to that creation their set of values. Values in transformation entertainment are inherently more universal, humanistic and holistic.

The traditional news media gauges news by a set of values that journalists learn in journalism school. One of the expressions prominent in the news media business is, ‘If it bleeds, it leads.’

One of the forces is economics because most major Hollywood companies are driven exclusively by economics. It’s a bit of a catch-22 because if you were to say to a major Hollywood studio or network that people want more transformational content they would argue that their research doesn’t indicate that. But they may not be talking to members of our audience, of our family, so to speak, and they may not be asking the right questions they might not even know the ‘right’ questions to ask. they are operating in a bubble; they are insular. they believe they know what people want. Rather, they tend to dictate what people want.

There are twenty or so values–conflict, controversy, novelty and celebrity are at the top of the list–that guide what we consider to be news in our culture. I believe that transformational entertainment and media are also about proposing a new set of values.

People who explore the inner dimensions of their lives for years have made certain discoveries. They have also encountered a set of values that are naturally embedded in the fabric of consciousness itself and become expressed through love, compassion, creativity and so forth. So you find that true transformational art is an expression of consciousness. And what better expression,

What better channel than media whether it is a film screen, a television screen, or a mobile device?

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